In the 21st century, IVF and other advances in the fertility field have finally given the human race an option to preserve their fertile prime. Fertility is a very important subject if a person is planning to pass on his or her genetic legacy to the world. Egg freezing or embryo freezing has emerged as the new practice amongst women passing from their prime fertility age. This process helps them save their fertile eggs during their prime time of life. In the later run, with the help of IVF, they can enjoy their motherhood more comfortably. At the turn of this century, medical experts were thinking about the success of both these processes. There were many myths that were prevailing in the market. Some people even ruled them out as a gimmick as well. Now, in the second decade of the 21st century, medical journals are publishing new success stories and at least 5000 success stories are already present there. The success of embryo freezing and egg freezing processes has already given rise to a culture where sociologists across the world are expecting to witness a sea of change in the culture of some urban societies. We cannot deny the importance of a successful career in the life of a couple. For many couples, having a successful and stable career life is the first post towards making babies. It means they want to jump into parenthood well-prepared. In its initial run, both embryo freezing and eggs freezing were the other sub-processes in the act of IVF. However, with the passage of time, both these processes have figured out some different roles in society. Now, they are being used in order to win the race against time. Social norms attached to the timings of starting a family were actually designed to meet the biological needs of parenthood. All these social norms were standing in order to support the biological factors like the age of fertility largely. With the arrival of processes like IVF and others, now people are living a life of their own choices devoid of their own biological clock.